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Oliver Buchannon
Nirupam Singh
$18k flights, no guaranteed deal

Jun 30, 2026

•

6 min read

$18k flights, no guaranteed deal

Tom Potter on what a week at Cannes actually buys a boutique agency.

Nirupam Singh
Nirupam Singh
A £200 offer closed an F1 team webinar

Jun 23, 2026

•

10 min read

A £200 offer closed an F1 team webinar

I registered for both F1 webinars to see how two B2B sponsors actually sell, and only one of them followed up.

Nirupam Singh
Nirupam Singh
F1's free channel almost nobody runs

Jun 17, 2026

•

6 min read

F1's free channel almost nobody runs

Even Lewis Hamilton writes on LinkedIn. Here's why that's your channel.

Nirupam Singh
Nirupam Singh
422M fans but can't turn a profit

Jan 14, 2026

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15 min read

422M fans but can't turn a profit

What Formula E's €78M loss reveals about conviction vs. credentials

Nirupam Singh
Nirupam Singh
6 pillars for sports properties

Nov 25, 2025

•

14 min read

6 pillars for sports properties

I've been working with Julia Green on two major projects. Her challenge: prove viability before building. Here are the 6 pillars we're using...

Nirupam Singh
Nirupam Singh
£15 tickets closed Nike globally

Nov 18, 2025

•

15 min read

£15 tickets closed Nike globally

The three-experience filter Baller League uses to turn down revenue and close Nike. Full framework inside.

Nirupam Singh
Nirupam Singh

The Commercial Table

Untold commercial stories from inside motorsport: who paid, why it worked, and how to copy it.

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