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Oliver Buchannon
Nirupam Singh

6 pillars for sports properties

Nov 25, 2025

•

14 min read

6 pillars for sports properties

I've been working with Julia Green on two major projects. Her challenge: prove viability before building. Here are the 6 pillars we're using...

Nirupam Singh
Nirupam Singh
£15 tickets closed Nike globally

Nov 18, 2025

•

15 min read

£15 tickets closed Nike globally

The three-experience filter Baller League uses to turn down revenue and close Nike. Full framework inside.

Nirupam Singh
Nirupam Singh

The Commercial Table

Untold commercial stories from inside motorsport: who paid, why it worked, and how to copy it.

© 2025 The Commercial Table, Presented by Grand Prix.

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