Welcome to The Commercial Table!

Important: Check your email right now

Hey, Nirupam Singh here. Call me Niru — it’s easier.

Thanks for subscribing!

Check your email right now.
I just sent you a welcome email with your "Sponsorship/Partnership Communications Cheat Sheet" — a simple guide that helps prevent partnerships from falling apart due to poor communication. If it’s not in your inbox, check your promotions or spam folder. Open it, because it’ll show you exactly how this newsletter helps you make smarter commercial decisions.

What happens next:
Every Tuesday morning, you’ll get one deep dive into the deals, strategies, and tactics driving revenue in sports and entertainment. Think: how top brands negotiate sponsorships, the commercial thinking behind big sports moves, and frameworks you can apply immediately.

Your first newsletter arrives on Tuesday at 10:00 AM EST.

Start writing online this week. For free.
Join the free Start Writing Online program and get the exact steps to publish your first 5 pieces.
  1. Simple, step-by-step lessons

  2. Templates you can copy

  3. Zero cost, immediate momentum