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Hey, it’s Niru - Welcome to the new home of The Commercial Table on Beehiiv!

Thank you for being an early subscriber! Substack → Beehiiv!

Before I get into what to expect moving forward, three quick things:

Here's how The Commercial Table will help you orchestrate partnerships that actually break through.

Every Tuesday morning, you'll get my newsletter with:

⚡ One partnership orchestration tactic you can implement immediately.

This could be frameworks for aligning your 5 teams, activation strategies that generate buzz, measurement systems that prove ROI, or communication templates that get everyone moving in the same direction.

Only tactics that will make you a better partnership orchestrator. All signal, no noise.

📋 Step-by-step breakdown of a partnership that broke through.

I'll be sharing the exact orchestration methods that CCOs at Fortune 500 brands and major sports properties use to turn generic activations into revenue-driving campaigns.

Behind-the-scenes looks, with examples and templates.

No theories or BS. I spend 99% of my time helping CCOs execute partnerships that actually work. You'll get to see exactly how partnerships break through instead of breaking down.

And why should you trust me?

I'm Niru.

I've spent the last 5+ years working directly with sponsors and sports companies through my agency, Orbit Echelon Inc., specializing in co-writing and creative strategy for the industry.

I've been Creative Director at Track Limits, Creative Consultant for Mac Clark Racing, and worked across brand marketing roles from automotive (Pfaff) to sports signage companies across multiple countries.

But here's what matters most: The Commercial Table is built on real conversations with CCOs, brand leads, and operators in the field. Not theory from the sidelines.

I spend my time talking to the people actually doing the work behind the deals - understanding what's working, what's failing, and why most partnerships die in execution hell.

Every tactic I share comes from these real-world conversations and my direct experience helping sports and entertainment properties execute partnerships that actually break through.

• Niru