The Commercial Table

The best B2B marketing in motorsport and sport, taken apart from inside the room.

Every Tuesday, I take one real marketing move from motorsport or sport and take it apart from inside the room — what they did, why it worked on the buyer, and how you repeat it for your own commercial growth.

Primary sources, first-hand access, and the reasoning you can take straight into your next meeting.

If you grow commercial revenue or work in marketing in motorsport/sport - in a team, a brand, an agency or a supplier - this is for you.

Free every Tuesday. Unsubscribe any time.

Read by commercial and marketing people at Nike, Meta, PwC, Unilever, McLaren and every major F1 team.